Otenga went through so many qualitative research tools and one of them was the observation deck. We designed cards for people to pen down their observations around Otenga. The observation deck was kept on each table at Otenga for patrons as a testing ground to record patron’s observations while they were at Otenga. Through the participatory method of data, collection, empty cards were kept so patrons could doodle or even write their observations and memorable experiences. The adaptation of this tool was successful and the analysis is as follows.
It is interesting how patrons have illustrated small details such as objects and elements kept in Otenga. On one card a sketch of Ontenga’s staff cleaning the shelf is captured reflecting positive aspects of the space. Patrons have written about their overall experience and admire the food quality and taste. A few have tried to narrate their response by calligraphy or simple doodling. It also depends on how every individual wants to express it, whether through quotes, scribbling, or just writing it down. There was also a response on the recently introduced new menu and a few things to improve on. For some guests, it was expressed as a way of advertising whereas for others as feedback.
Their first reaction was to read the question on the observation card where most patrons started a discussion about prompts and illustration. It differs from patron to patron. Someone who is there for work might just look at cards and keep them down, while a group of friends will be willing to explore. Some patrons took empty cards, pencils, pens, and an observation deck with them.
Many inquiries about the artist who drew the illustration, while someone using cards in a hurry made them torn. A few wrote some mindless things, and someone’s mood got elevated seeing these captivating cards. This process also reflects the behavioral patterns of guests, and how they react in such an environment.
After the experiment, the cards were revised which enhanced the way to understand the patrons better and improved the purpose of the cards. Hence it helped to perceive through the lens of patrons, their behaviors, and recording psychological impact through the observation deck. .
